A new video can be a big investment and a long-term asset for your business, so it only makes sense that you understand what the final product will look like before production begins. However, when it comes to actually planning out the visuals, things can get… messy. In our world, “storyboard” gets thrown around a […]
So you want to create an impact with a brand awareness video that tells your company’s story in a creative way, a video that goes right to the heart of your brand and doesn’t simply list features, benefits and everything else that makes your company or product so special. It can be inspiring to think […]
NEWS RELEASE WINNIPEG, MANITOBA, (May 30, 2022)- Tripwire Media, a corporate video and animation company in Winnipeg, has won 3 Gold Tellys at the 43rd Annual Telly Awards. The international award celebrates outstanding work in video and television. Tripwire CEO and Executive Creative Director, Doug Darling, says that after winning one Gold Telly in 2021 […]
Super fun, right? Ahh no, not really. How many of these types of messages have you heard? How many do you remember? Or more importantly, how many have you forgotten? This is a common scenario for many businesses who claim they want to make a splash or disrupt the market. But lack focus or insight […]
Which story do you like better? Chances are, you were probably more interested in the second video and were curious about what was going to happen with the peanut butter. Why? Because of conflict. Excluding conflict is such a problem in corporate storytelling and it totally destroys any chance of telling a story…at all. In […]
NEWS RELEASE WINNIPEG, MANITOBA, December 13, 2021 – Video Production Agency, Tripwire Media Group, is looking to make a bigger impact on their community by launching a new year-long charitable initiative called ‘12 Months of Giving’ – an effort that involves supporting 12 different charities of their choice over the course of 12 months. […]
“We know we should be investing in video, but we don’t know where to start.” If this sounds like your business, you’re certainly not alone. To get the most out of your investment, it’s important to start with the strategy. No matter what kind of video you produce, it should fit within a specific stage […]
Are you thinking of making video content, but don’t know where to start? Have you already made content, but aren’t seeing the success you’d like it to have? And are you just ready to not even start a project, because you don’t know how to tell if it will be successful? We’re excited to show […]
The Shawshank Redemption, perhaps one of the greatest dramas of all time, bombed at the box office. Initially, it gained positive reviews on its release, particularly for its story and performances, but didn’t earn back the production costs of $25 million during its initial 10-week theatrical run. Many reasons were cited for this box-office failure, primarily […]
I once ran a large video ad campaign for an agriculture company, where the goal was ‘completed views’ of the 15-second ad. A brisk glance at the results showed a resounding success! But once I looked deeper, I saw a very different story… The video had been served through a YouTube channel for toddlers. We […]
Every marketer is capable of making this same cringe-inducing mistake. Picture this: A group of young protestors are moments away from a standoff with police. Their self-appointed leader is a world-famous fashion model so inspired by their “Join the Conversation” picket signs, she abandons a high-profile photo shoot so she too can take a stand… […]
To Our Awesome Clients And Friends, I don’t know about you, but it’s a really mixed feeling on hearing that Manitoba is starting to prepare to get back to our non-lockdown lives. On one hand, I’m excited to get back to doing the things we love and commencing the business of storytelling and making an […]