How to Properly Create a Ridiculous Holiday Video

Matthew Dyck on set

  We went all out this year for a holiday-themed horror trailer! Every year, our team gets together to work on the holiday video. It’s our special way of saying “Happy Holidays” but it’s also an excuse to get the whole team together, flex our creative muscles and show what we can do. Did we […]

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Make Customers Connect – Capturing Long-Term Buy-In with Emotional Advertising through Video

A few years ago, I felt an emotional connection to raw chicken… It was through a commercial for Maple Leaf Prime, called “Sundown,” and it showed a montage of mini-stories. The stories included a large family getting together for dinner; a group of friends catching up at a dinner party; and a woman who had […]

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