NEWS RELEASE WINNIPEG, MANITOBA, (May 30, 2022)- Tripwire Media, a corporate video and animation company in Winnipeg, has won 3 Gold Tellys at the 43rd Annual Telly Awards. The international award celebrates outstanding work in video and television. Tripwire CEO and Executive Creative Director, Doug Darling, says that after winning one Gold Telly in 2021 […]
Category: Business
Why Conflict is Key
Which story do you like better? Chances are, you were probably more interested in the second video and were curious about what was going to happen with the peanut butter. Why? Because of conflict. Excluding conflict is such a problem in corporate storytelling and it totally destroys any chance of telling a story…at all. In […]
Tripwire Media Launches ’12 Months Of Giving’
NEWS RELEASE WINNIPEG, MANITOBA, December 13, 2021 – Video Production Agency, Tripwire Media Group, is looking to make a bigger impact on their community by launching a new year-long charitable initiative called ‘12 Months of Giving’ – an effort that involves supporting 12 different charities of their choice over the course of 12 months. […]
Identify your Marketing Gaps
“We know we should be investing in video, but we don’t know where to start.” If this sounds like your business, you’re certainly not alone. To get the most out of your investment, it’s important to start with the strategy. No matter what kind of video you produce, it should fit within a specific stage […]
[…]
Our Back-to-Work Plan
To Our Awesome Clients And Friends, I don’t know about you, but it’s a really mixed feeling on hearing that Manitoba is starting to prepare to get back to our non-lockdown lives. On one hand, I’m excited to get back to doing the things we love and commencing the business of storytelling and making an […]
Make Customers Connect – Capturing Long-Term Buy-In with Emotional Advertising through Video
A few years ago, I felt an emotional connection to raw chicken… It was through a commercial for Maple Leaf Prime, called “Sundown,” and it showed a montage of mini-stories. The stories included a large family getting together for dinner; a group of friends catching up at a dinner party; and a woman who had […]
Don’t just make a video, make a video that works
So, you want to make a video. Awesome! We hear It’s all the rage. But how do you know that you’re going to make a video that works and has impact? There is more and more video content being put out there, and so much of it is misguided. It’s often self-serving, or doesn’t speak […]
What To Look For In A Production Company
As the need for video grows among organizations, so do the options that are out there. For a lot of people, video can already be intimidating, whether it’s not knowing what kind you need, what you should be paying and who you should be working with. Although there are lots of things to consider that […]
Saving Money Can Be Expensive
A friend of mine in Calgary contacted me a few weeks back. I knew he was making a video for his new app, and he had gotten a low price from a freelancer – in fact, when he originally told me how much he was paying for it I said “that’s a really good deal… […]