Name: Make Customers Connect – Capturing Long-Term Buy-In with Emotional Advertising through Video
Uploaded: 2018-03-21T14:32:10-05:00
Channel: Doug Darling
Description: A few years ago, I felt an emotional connection to raw chicken... It was through a commercial for Maple Leaf Prime, called “Sundown,” and it showed a montage of mini-stories. The stories included a large family getting together for dinner; a group of friends catching up at a dinner party; and a woman who had

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What the Worst Commercial of all Time Can Teach Us

Posted on May 25, 2020June 14, 2022 by Tripwire Media

Every marketer is capable of making this same cringe-inducing mistake. Picture this: A group of young protestors are moments away from a standoff with police. Their self-appointed leader is a world-famous fashion model so inspired by their “Join the Conversation” picket signs, she abandons a high-profile photo shoot so she too can take a stand… […]

Make Customers Connect – Capturing Long-Term Buy-In with Emotional Advertising through Video

Posted on March 21, 2018July 4, 2022 by Doug Darling

A few years ago, I felt an emotional connection to raw chicken… It was through a commercial for Maple Leaf Prime, called “Sundown,” and it showed a montage of mini-stories. The stories included a large family getting together for dinner; a group of friends catching up at a dinner party; and a woman who had […]

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