Our Video Production
Process

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DISCOVERY


We start our video production process by learning more about you and what you want to achieve. We’ll ask the important questions that help us set a clear direction for the video and how we’ll measure its success.



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PLANNING


From here, we’ll work together to set the vision for the project. This can include a strategy, concept, key messaging or a comprehensive treatment for how the story will look and feel.

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Creative Development


This is where we create the blueprint for your video, so everyone can understand the vision for the finished product, whether it’s scripted or documentary-style, animated or live-action.



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Pre-Production


Details, details, details! This phase can involve casting, location scouting, pre-interviews, additional research — anything to ensure the production runs smoothly.

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Production


This is when it all comes together! Depending on the project, this stage could involve our animation team, in-house production crew or a custom team assembled from our network of specialists.



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Post-Production


Now we’ll take your video from the rough cut to finishing touches, including colour correction and sound. Our online review tool makes it easy for your team to give feedback throughout the editing process.

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Project Debrief


Now that your project is complete, we would love to get your feedback on the video and your experience making it with us, either in-person or through our online survey.