Impact-Driven and ESG Storytelling
Storytelling On Purpose
We’re all about telling stories that matter. For 15 years, we’ve used video to find the story in everything. We know storytelling has power—and we’re using that power to partner with companies that want to make a real difference.
Your Impact, Amplified
Maybe your goal is tackling climate change, giving back to the community, reporting ESG mandates, or simply standing for something that matters. Whatever your mission, we’re here to tell your story in a way that gets people to sit up, take notice, and feel inspired. Purpose-driven brands are transforming the world, and we’re all in to help make it happen.
We’re not just here to make videos. We’re here to amplify your impact through story.
Does This Sound Like You?
You’re all about authenticity and hate the idea of just ticking the “impact” box. You need someone who gets that credibility is key—no fluff, just real stories that show the heart of what you do.
You’ve got data and you don’t know how to use it. You want someone who can take the technical stuff and make it, well... understandable. Whether it’s compliance or data, you’re after clear, engaging content that feels relevant.
You want to tell your story better. You’re passionate about your organization, but you know you could communicate better with your audience. We break help you navigate the different types of story to tell and how to tell them.
Sound familiar? We thought so. We’ve built Tripwire on helping brands like yours share their vision in a way that feels natural, inspiring, and genuinely impactful. If you’re ready to tell a story that goes beyond the ordinary, we’re ready to dive in with you.
Why Work with Us?
Because if you’re putting in the work to make things better, the world should know about it. With Tripwire, you get a team that’s not just here to “get the job done”—we’re here to amplify what you’re doing in a way that people remember.
How We Bring Your Purpose to Life: Our Process
Working with Tripwire means you get more than just video production. Here’s how we help purpose-driven businesses turn big ideas into authentic, impactful stories:
1. Discovery: We dig in and get to know your mission and goals inside out. Who are you, what do you stand for, and what’s the impact you want to make?
2. Strategy + Creative: Next, we build a creative concept, tailored to amplify your story in a way that feels true to you. No cookie-cutter scripts or solutions—just a clear, impactful story that resonates.
3. Production: This is where we work our magic. We bring your story to life with the visuals, narrative, and creativity that Tripwire is known for, all while keeping you in the loop.
4. Launch: We make sure your message is ready to make waves. Whether it’s social media, your website, or at industry events, we help you launch your video so it reaches the right people.
Got Questions? We’ve Got Answers.
We get it—impactful storytelling can be a bit different. Here are answers to a few questions we often hear:
How do you avoid greenwashing and similar issues? We’re all about authenticity. Our team works with you to tell a story that’s honest and grounded in the work you’re actually doing. Plus, we make sure your messaging aligns with industry standards (like Bill C-59 in Canada) and transparency requirements.
What’s your approach to sensitive or complex topics? We know that purpose-driven stories often deal with meaningful, nuanced issues. Our team brings empathy and care to every project, ensuring we handle these topics with the respect and depth they deserve.
How do you make data engaging? Good question! We take those complex numbers and stats and pull the stories from them while creating visuals and messages that connect on a human level. Think of it as translating data into something memorable and accessible—without losing any of the impact.
Why Impact-Driven Storytelling? The Proof is in the Numbers.
Consumers want meaning: 80% of people say they prefer brands with a purpose they can connect with. [Business Wire]
Storytelling builds trust: 86% of consumers believe authenticity is important when deciding which brands to support, and 81% need to trust a brand before making a purchase. [Influencer Marketing Hub]
Consumer Trust and Loyalty: 78% of respondents are more likely to trust a company with a strong purpose, and 72% are more likely to be loyal to such a company. [HCDI]
Employee Satisfaction and ESG: Companies with high employee satisfaction have, on average, 14% higher ESG scores than the global average, highlighting a strong link between purpose-driven practices and employee retention. [Marsh Mclennan]
Video = Retention: Viewers retain 95% of a message when they watch it in video, compared to only 10% when reading it in text. Purpose-driven videos are one of the most powerful ways to ensure your story sticks. [influencermarketinghub.com]
