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Optimize for organic Views, pay if you must

I once ran a large video ad campaign for an agriculture company, where the goal was ‘completed views’ of the 15-second ad. A brisk glance at the results showed a resounding success! But once I looked deeper, I saw a very different story… The video had been served through a YouTube channel for toddlers. We […]

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What the Worst Commercial of all Time Can Teach Us

Kylie Jenner Live for Now Moments

Every marketer is capable of making this same cringe-inducing mistake. Picture this: A group of young protestors are moments away from a standoff with police. Their self-appointed leader is a world-famous fashion model so inspired by their “Join the Conversation” picket signs, she abandons a high-profile photo shoot so she too can take a stand… […]

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