“We know we should be investing in video, but we don’t know where to start.”
If this sounds like your business, you’re certainly not alone.
To get the most out of your investment, it’s important to start with the strategy. No matter what kind of video you produce, it should fit within a specific stage of your marketing funnel and serve the needs of the customer at that phase of their journey. Knowing this helps to determine the goal of the video, where it should live and what key performance indicators will best measure its performance.
To get started, take our 8-question Marketing Needs Analysis Quiz.
It will help you identify which stage of your marketing funnel you should focus on, and what kinds of videos are most effective.