Make Customers Connect – Capturing Long-Term Buy-In with Emotional Advertising through Video

A few years ago, I felt an emotional connection to raw chicken… It was through a commercial for Maple Leaf Prime, called “Sundown,” and it showed a montage of mini-stories. The stories included a large family getting together for dinner; a group of friends catching up at a dinner party; and a woman who had […]

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How Much Did it Cost?

This video has popped up a couple of times in the last year at both events we’ve worked on and on TV and it really stuck with me as a beautiful, clever video with a simple concept and stunning execution. The first thing that impresses me is the creative.  An organization like Export Development Canada […]

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A Late Introduction

I’ve already wrote a blog entry, but I feel I should start over. For a long time, I’ve thought about whether or not I should write a Blog. I think a lot of people go through these thoughts of whether they have anything worth writing about, or whether or not people want to hear about […]

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