“We know we should be investing in video, but we don’t know where to start.” If this sounds like your business, you’re certainly not alone. To get the most out of your investment, it’s important to start with the strategy. No matter what kind of video you produce, it should fit within a specific stage […]
Category: Digital Marketing
Why Good Videos Sometimes Finish Last
The Shawshank Redemption, perhaps one of the greatest dramas of all time, bombed at the box office. Initially, it gained positive reviews on its release, particularly for its story and performances, but didn’t earn back the production costs of $25 million during its initial 10-week theatrical run. Many reasons were cited for this box-office failure, primarily […]
Our Services
Our ServicesScripted Video ProductionTell a compelling story from scratch with our full suite of creative services, from creative development and scripting to casting and production. Scripted Videos Include: Brand Stories Advertisements, Promotional Videos and TV Spots Corporate Stories Unscripted Video ProductionUncover a powerful true story that supports what you do through careful research and elegant […]
Video Strategy: Why some ‘Views’ are better than others
I once ran a large video ad campaign for an agriculture company, where the goal was ‘completed views’ of the 15-second ad. A brisk glance at the results showed a resounding success! But once I looked deeper, I saw a very different story… The video had been served through a YouTube channel for toddlers. We […]