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Where Are Your Marketing Gaps?

Managing marketing tactics can feel a lot like juggling or spinning plates. You think you have a well-oiled machine at work, but something inevitably falls off course. Maybe you’re focussing too much on XX, or too little on YY. When this happens, gaps in your marketing can reveal themselves. Of course, our conviction is that […]

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Why Good Videos Sometimes Finish Last

  The Shawshank Redemption, perhaps one of the greatest dramas of all time, bombed at the box office. Initially, it gained positive reviews on its release, particularly for its story and performances, but didn’t earn back the production costs of $25 million during its initial 10-week theatrical run. Many reasons were cited for this box-office failure, […]

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Our Services

Our ServicesScripted VideosTell a compelling story from scratch with our full suite of creative services, from creative development and scripting to casting and production. Scripted Videos Include: Brand Stories Advertisements, Promotional Videos and TV Spots Corporate Stories SEE OUR SCRIPTED WORK Dufresne Furniture & Appliances – FurnitureManitoba Nurses Union – We Are Nurses SEE MORE […]

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Video Strategy: Why some ‘Views’ are better than others

I once ran a large video ad campaign for an agriculture company, where the goal was ‘completed views’ of the 15-second ad. A brisk glance at the results showed a resounding success! But once I looked deeper, I saw a very different story… The video had been served through a YouTube channel for toddlers. We […]

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