Where Are Your Marketing Gaps?

Managing marketing tactics can feel a lot like juggling or spinning plates. You think you have a well-oiled machine at work, but something inevitably falls off course. Maybe you’re focussing too much on XX, or too little on YY. When this happens, gaps in your marketing can reveal themselves. Of course, our conviction is that […]

Read More…

Video Strategy: Why some ‘Views’ are better than others

I once ran a large video ad campaign for an agriculture company, where the goal was ‘completed views’ of the 15-second ad. A brisk glance at the results showed a resounding success! But once I looked deeper, I saw a very different story… The video had been served through a YouTube channel for toddlers. We […]

Read More…