Managing marketing tactics can feel a lot like juggling or spinning plates. You think you have a well-oiled machine at work, but something inevitably falls off course. Maybe you’re focussing too much on XX, or too little on YY. When this happens, gaps in your marketing can reveal themselves.
Of course, our conviction is that gaps, or weak points, are opportunities to develop a video strategy — and it isn’t just us! AdWeek agrees that video is your best marketing tool in the toolbox.
To help you identify these gaps, we developed a marketing analysis quiz to help you gauge how well-rounded your marketing is.