Where Are Your Marketing Gaps?
Managing marketing tactics can feel a lot like juggling or spinning plates. You think you have a well-oiled machine at work, but something inevitably falls off course. Maybe you’re focussing too much on XX, or...
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You’re Invited to our Video Strategy Webinar – December 3rd
Are you thinking of making video content, but don’t know where to start? Have you already made content, but aren’t seeing the success you’d like it to have? And are you just ready to not...
Why Good Videos Sometimes Finish Last
The Shawshank Redemption, perhaps one of the greatest dramas of all time, bombed at the box office. Initially, it gained positive reviews on its release, particularly for its story and performances, but didn’t earn back...
Video Strategy: Why some ‘Views’ are better than others
I once ran a large video ad campaign for an agriculture company, where the goal was ‘completed views’ of the 15-second ad. A brisk glance at the results showed a resounding success! But once I...
Doug’s Vlogs, March – May, 2020
In this series of video blogs (vlogs), Doug shares his thoughts from his home on a variety of topics during the COVID-19 pandemic lockdown. Some of the topics he covers include: Why conflict is key...
What the Worst Commercial of all Time Can Teach Us
Every marketer is capable of making this same cringe-inducing mistake. Picture this: A group of young protestors are moments away from a standoff with police. Their self-appointed leader is a world-famous fashion model so inspired...
Our Back-to-Work Plan
To Our Awesome Clients And Friends, I don’t know about you, but it’s a really mixed feeling on hearing that Manitoba is starting to prepare to get back to our non-lockdown lives. On one hand,...
Types of Storyboards for Visual Storytelling – Does Your Video Need One?
A new video can be a big investment and a long-term asset for your business, so it only makes sense that you understand what the final product will look like before production begins. However, when...
Making a Brand Awareness Video Should Feel Risky
So you want to create an impact with a brand awareness video that tells your company’s story in a creative way, a video that goes right to the heart of your brand and doesn’t simply...