Our
Archives

You’re Invited to our Video Strategy Webinar – December 3rd

Are you thinking of making video content, but don’t know where to start? Have you already made content, but aren’t seeing the success you’d like it to have? And are you just ready to not even start a project, because you don’t know how to tell if it will be successful? We’re excited to show […]

Read More…

Why Good Videos Sometimes Finish Last

  The Shawshank Redemption, perhaps one of the greatest dramas of all time, bombed at the box office. Initially, it gained positive reviews on its release, particularly for its story and performances, but didn’t earn back the production costs of $25 million during its initial 10-week theatrical run. Many reasons were cited for this box-office failure, […]

Read More…

Video Strategy: Why some ‘Views’ are better than others

I once ran a large video ad campaign for an agriculture company, where the goal was ‘completed views’ of the 15-second ad. A brisk glance at the results showed a resounding success! But once I looked deeper, I saw a very different story… The video had been served through a YouTube channel for toddlers. We […]

Read More…