Chances are you saw your first animation as a child, when it was typical for animators to labour over hand-drawn cells for many months or even years at a time. But we’re not waiting for VHS tapes to be released from the Disney vault anymore. Like film, the medium has changed drastically over the last 20 years, and it’s easier than ever to promote your business with a sleek animated video. So here are just a few ways you can use animated videos to support your 2020 marketing goals.
EDUCATE YOUR CUSTOMER BASE
Animation can be a really efficient way to explain your business, product or service. It’s also incredibly useful if you’re breaking down a complicated subject that isn’t easy to capture with live-action video. That’s why we used animation to help New Flyer explain their hydrogen-powered buses:
DELIGHT YOUR AUDIENCES
Educating your customers is great, but you need to consider how you’re going to hook new prospects too. Even great information can fall on deaf ears if you’re not emotionally engaging from the start. Music is a critical piece of the puzzle, which is why we love using animation to delight the thousands of people who attend Winnipeg Folk Festival. See our video from last year, hyping Folk Fest’s lineup on their YouTube. Here is a short animated teaser we did for the upcoming 2020 Folk Fest:
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CELEBRATE YOUR BRAND
Animations can not only go a long way in introducing your brand to new customers, they can put your branding front and centre as well. Here’s how we used those familiar O’s to show how CO-OP stands out from the competition.
If you’re starting to love animation as much as we do, we think you’ll really like this next one.
Here’s how we create animations, from start to finish: