Marketing Need Analysis Map
Answer each of the questions below as best you can. Go with your gut feel, but be honest and thoughtful about your answers. After you’ve finished each question, the graph below will plot your results within your very own Marketing Needs Analysis Map.
For each question: 10 = high/very positive/very high, 0 = zero/very negative/very low
Marketing Needs Chart – Results
Your results have dynamically plotted within the radar chart below.
The connected dots graphically expose your gaps and coverage that should help identify any key areas that require focus on for improving your video marketing strategy.
See some examples below for a couple chart examples that outline ways to read your results
Established bricks & mortar, newly added eCommerce
In this example result we can identify that this brand ranks highly in brand awareness and engagement indicating that there is a good perception in the market for this brand/product, building from its history in the industry and audience acceptance of the product/market fit.
Where there are clear gaps in this analysis are at the sales and post sales end of the customer journey where it seems that there is room to improve the effectiveness of the brand’s marketing to better move an interested enquiry through to a sale and then to engage further post-sale to encourage repeat purchase and improve customer loyalty.
As a result we can determine that the key goals for this businesses video strategy should be focussed on the goals of conversion and loyalty for maximum effectiveness.