VICE PRESIDENT + COO
ALLANA SCHMIDT

Allana lives on the bridge between the right and left brain, while overseeing all operations, business strategy, marketing, HR, financial and corporate culture areas of Tripwire Media.

Allana has a formidable background in high-level strategy, business development, operations, marketing and psychology over the last 15 years, working with agencies, large international brands, not-for-profits and healthcare facilities to drive innovation, value, engagement and growth.

She enjoys promoting Tripwire’s unique workplace culture, while developing teams and building processes that support the internal and external key features of this intentional media company.

When she’s not advising on innovation, strategy and people, you can find her spending time with family abroad, discovering new music, and singing in the car while commuting to and from work each day. Yes, she’s one of those…

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