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Optimize for organic Views, pay if you must

I once ran a large video ad campaign for an agriculture company, where the goal was ‘completed views’ of the 15-second ad. A brisk glance at the results showed a resounding success! But once I...

Doug’s Vlogs, March – May, 2019

In this series of video blogs (vlogs), Doug shares his thoughts from his home on a variety of topics during the COVID-19 pandemic lockdown. Some of the topics he covers include: Why conflict is key...

What the Worst Commercial of all Time Can Teach Us

Every marketer is capable of making this same cringe-inducing mistake. Picture this: A group of young protestors are moments away from a standoff with police. Their self-appointed leader is a world-famous fashion model so inspired...

Our Back-to-Work Plan

To Our Awesome Clients And Friends, I don’t know about you, but it’s a really mixed feeling on hearing that Manitoba is starting to prepare to get back to our non-lockdown lives. On one hand,...

Does my video need a storyboard?

A new video can be a big investment and a long-term asset for your business, so it only makes sense that you understand what the final product will look like before production begins. However, when...

How to Properly Create a Ridiculous Holiday Video

We went all out this year for a holiday-themed horror trailer! Every year, our team gets together to work on the holiday video. It’s our special way of saying “Happy Holidays” but it’s also an...

Experience Alone Is Not Enough

We’ve been making films and animated videos at Tripwire for quite a while now — we have a ton of experience in the industry — but our combined 75+ years in production and marketing isn’t...