We already had a relationship with West End Biz, and had worked with them previously on some awesome projects. But this time we wanted to push the envelope with an engaging video that would impact the viewers in an emotional way. One that would tell the story of those who love the West End.
So, we pitched the idea of a love letter to the West End, and took a risk that had an incredible outcome.
They needed the video be appealing to both the locals from the area and to those who had never visited before.
The video needed to feel real and not corporate, while still having a branded aspect to it.
The client was incredibly pleased with the result, and they received very positive feedback from area residents and new-comers alike.
This video has been the leading communication piece for the West End Biz for the last 2 years.