To make a video about an attraction that didn’t exist, we needed the right people in it to help explain the locations of the park, and convincing renderings to make it work.
We knew this wasn’t going to be another run-of-the-mill, boring pitch video.
We were tasked by Assiniboine Park Conservancy to come up with an treatment on a video to help them raise +$150 Million in capital funds for their amazingly beautiful attraction, Canada’s Diversity Gardens.
This video had to say a lot about the project, while still being able to inspire and emotionally connect the viewer (and hopefully, the donor).
We pulled out all the stops, from writing, shooting, motion tracking, green-screening and compositing, and came up with this ambitious video that took you through all of the locations and kept you interested throughout.
Since the release of this video, they’ve almost reached their fundraising goal (in only 12 months!), and will continue to be a leading communication piece for the Assiniboine Park Conservancy.