Doug and Dad - An Alzheimer's Story

From Uncertainty to Record-Breaking Generosity

The Challenge

The Gala is their biggest night of the year, but heading into 2024, hesitation hung in the air. With rising costs and donor fatigue, the stakes were high. They didn’t just need a video to fill a time slot; they needed a moment that would cut through the noise and compel the room to act. 

The Approach 

We stopped trying to "sell" the charity and started telling the truth. We focused on the raw, unpolished reality of dementia—the frustration, the guilt, and the love. By honoring the pain rather than sanitizing it, we moved from an informational video to a deeply personal experience. 

The Impact 

The result was immediate and undeniable. Donations surged past previous records ($60,000 in just one night) delivering a massive return on investment. More importantly, the emotional resonance of the story re-energized the board and the donors, proving that when you tell the truth, people show up.