Our
Archives

Video Strategy: Why some ‘Views’ are better than others

I once ran a large video ad campaign for an agriculture company, where the goal was ‘completed views’ of the 15-second ad. A brisk glance at the results showed a resounding success! But once I looked deeper, I saw a very different story… The video had been served through a YouTube channel for toddlers. We […]

Read More…

Doug’s Vlogs, March – May, 2019

In this series of video blogs (vlogs), Doug shares his thoughts from his home on a variety of topics during the COVID-19 pandemic lockdown. Some of the topics he covers include: Why conflict is key Creativity loves constraints Planning for the future Let’s talk about story and purpose Some easy techniques to up the quality […]

Read More…